“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
John DeVine, Oath’s newly minted CRO, faces a steep challenge in integrating Yahoo and AOL's sales organizations.“Priority one is cultural...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Might Have Been The Trade Desk CEO Jeff...
Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.SafeGraph launched this year with $16 million in funding from more...
Axel Springer joined the Coalition for Better Ads on Wednesday partially because it didn’t want Google, a member of the...
Thunder, a creative distribution platform, acquired creative AI and analytics company Adacus on Thursday, adding the ability to test, target...
Personalization is a top agenda item for most brands, but data management technology still leaves something to be desired.Machine learning...
With addressable TV predicted to grow 65.8% this year to reach $1.26 billion in ad spend, local TV providers will...