“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Tremor Video rebranded Tuesday as Telaria and will trade on the New York Stock Exchange as “TLRA” beginning Sept. 26....
Despite rising content marketing budgets, the logistics of briefing multiple publishers, approving content and measuring results makes it difficult to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Frenemies AppNexus, Rubicon Project and PubMatic have launched...
Ritz Crackers is always looking for out-of-the-box ways to connect with its customers.So when NUE Agency, which develops the music...
Spanish-language broadcaster Univision hopes to offset declines in local TV ad revenue by doubling down on its digital ad business.It...
Taste of Home amassed almost 6 million followers on its Facebook pages, where readers actively commented and shared posts –...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Both Publicis Groupe’s Zenith and WPP’s GroupM have lowered their 2017 ad spend forecasts, due to cost-cutting clients and slow...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...