The Guardian UK is taking ownership of its ad stack.“Publishers have given away control of our digital businesses through programmatic....
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Summer Diet WPP folded digital agency Possible into direct marketing...
Episode, a choose-your-own-adventure storytelling app, is choosing a road to revenue centered on the user experience first. Monetization is delicately...
You’ve got to be a tough cookie and have good fortune to crack the China market. And success in other...
Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has...
In the past, large linear audiences weren’t always addressable, and TV tune-in marketing was more “spray-and-pray” than precise.But TV tune-in,...
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Garden Party Apple will let publishers use their own ad...