“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Accenture Interactive, a subsidiary of the management consultancy Accenture, is the world’s largest digital agency by revenue.The digital network has...
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Pipe Dreams Verizon’s plan to unite data from a range...
Ad tech vendors are clicking “add to cart” on first-party retailer data. As brands and retailers grow more comfortable sharing...
The target audience for Lenovo’s Data Center Group is the definition of niche: chief information officers at Fortune 500 companies...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the...
The Chinese ad tech acquisition drumbeat continues.On Wednesday, Shanghai-based private equity firm Innotech bought data aggregator and discrepancy management company...
Extreme Reach, whose video software helps brands (Coca-Cola, GM, Ford) and agencies manage creative rights as well as TV and...