"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Even as many advertisers embrace audience-based buying, context remains a key performance driver in many verticals.Take finance, a category in...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chopping Block Sell-side consolidation is real. Take Turner Broadcasting,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s...
Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to...
“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome Shopper Marketing Dollars Amazon is letting brands enhance...