Santander Bank is using content marketing to become relevant to millennials, which is why it launched its Prosper and Thrive...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Context Is Key Snap launched Context Cards on Tuesday,...
Nelson Peltz, founding partner of Trian Fund Management, narrowly lost a bid to win a board seat with Procter &...
German software giant SAP purchased Gigya for $350 million in late September to acquire expertise in identity management. Gigya will...
Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network),...
Texting and messaging friends tends to bring out our inner foodies, and the Food Network has used a Facebook Messenger...
Paid search influences offline conversions, but there’s been no good way to measure that impact.That’s because paid search, a market...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stream Dream Disney’s big bet on streaming rests on...
Google is the latest walled garden to be sucked down the Russian rabbit hole.The Washington Post reported Monday that Google...