When The Clorox Company made its first big investment in programmatic a few years ago, it helped the CPG double...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brownie Points Despite being a smaller part of their...
Criteo on Friday released a suite of products, including audience matching and customer prospecting, as well as a new policy...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Mark Grether has held just about every marketing job you can...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live To Server-To-Server Amazon is seeing strong early adoption...
Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the...