A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Amazon Jumps To Server-Side Header Amazon has quietly ironed another badge...
Private equity firm Clarion Capital Partners said Thursday it had acquired B2B marketing shop Madison Logic for an undisclosed sum....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Attribution isn’t perfect. Far from it. But perfection isn’t what the industry should be aiming for. “If you wait for...
Automatically generated customer profile of users who are more likely to engage with the campaign and take action on Adform's...
The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva,...
With the amount of data and traffic on Snapchat, especially among the young users demographic, it was only a matter...
“Today’s constantly connected consumers have changed the way they purchase - how they find out about products and services; how...
Programmatic is smart but you need the right message Programmatic marketing has the potential to make truly responsive media a...