The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated. With...
AUCKLAND, Today: AA Life Insurance and Quantum Jump have unveiled a fresh campaign highlighting life’s joyous moments. Instead of the...
Ad sales veteran David Lawenda, who served as chief digital advertising officer at Paramount, is leaving after a collective 21...
The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail...
Special New Zealand has been named Global Creative Agency of the Year for the second year in a row, becoming...
In these uncertain times--marred by political and economic turmoil, climate change and the rise of artificial intelligence--it's hard to know...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From TV To Shining CTV Political campaigns may...
Lumo is renewing its partnership with LED screen manufacturers Daktronics with the aim of introducing 10 new displays this year....
The former chief marketing and communications officer of General Electric, Linda Boff, has a new gig: CEO of global creative...
It’s that time of year again. See you in Cannes! (This classic comic first ran in June 2015.) The post...