Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three?...
AUCKLAND, Today: DDB Group Aotearoa keeps winning big! They snagged five Pencils at the D&AD Festival in London and a...
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
This week, AdExchanger hosted Programmatic IO in Las Vegas, and we recorded The Big Story podcast live on stage. It’s...
AUCKLAND, Today: The Auckland advertising industry is gearing up for the UnLtd: Dodgeball tournament, set to return on 13 June...
In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company's former...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Sorry, Not Sorry! appeared first...
Auckland Adland is preparing for battle. Next month, over 100 people from advertising agencies across the region will take to...
Apple, which recently came under fire for an ad that many interpreted as a visual metaphor for destroying creativity, won...
To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying...