Billups, a global out-of-home services agency has acquired Billie Media, a New Zealand-based OOH agency. This acquisition brings Billups to...
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by...
NEW YORK, Today: Billups, a major player in Out-of-Home (OOH) managed services, just snagged Billie Media, a New Zealand OOH...
Apple has revealed its thinnest product ever, the 13-inch iPad Pro. To show off this distinguishing feature, the brand crushed...
PubMatic has its supply-path optimization initiative, its strategy to introduce direct deals for CTV and online video, to thank for...
AUSTRALIA, Today: GroupM has just brought Marc Lomas on board as Managing Director to supercharge their Commerce and Retail Media...
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand's latest campaign tosses the...
Disney Advertising links up with Walmart Connect to let advertisers match Walmart's and Disney's first-party data for audience-based bids on...
Creative agency Curative have teamed up with the Mental Health Foundation to create the 2024 Pink Shirt Day campaign. The...
The quick-service restaurant business is a sprawling, dynamic space, expected to grow to nearly $ 1.47 trillion by 2028 at...