The first step in the retail media evolution is for every retailer to create its own data-driven ad platform. Check....
AUCKLAND, Today: Quantum Jump, along with media partners Conductor and Sneakers Media, has been appointed by TrailLite, a leading Kiwi...
Consumer research shows that JanSport is considered a time-tested utility player and a staple of American student life--functional, ubiquitous and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Guinea Pig Farm Google rushed generative AI search...
Sling & Stone is excited to be representing Domino’s Pizza in New Zealand and Australia, hoping to deliver work that...
Dentsu Creative's U.S. CEO Abbey Klaassen and Phil Gaughran, who leads global business strategy for Dentsu Creative and Dentsu Americas,...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The ‘Premium’ Internet appeared first...
AUCKLAND, Today: NZME is thrilled with a major win at the New Zealand Radio and Podcast Awards, grabbing seven out...
U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst...
The rise of AI is rapidly changing the way agencies and marketers must approach media. Technology companies have developed AI...