Warner Bros. Discovery unveiled a slate of new content, ad products and consumption metrics at its TV upfront presentation in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Generative Generation A pivotal moment for the...
New Zealand and Australia outdoor brand, Kathmandu, has partnered with Kiwi Red Bull F1 Reserve Driver, Liam Lawson, in a...
There's no shortage of opinion in today's news media landscape. That's why CNN head Mark Thompson is leaning into an...
Things are moving (pardon the pun) FAST in CTV programmatic. Total spend topped $ 21 billion in 2023, representing roughly...
WELLINGTON, Today: Obvious Brand Partners is excited to continue its partnership with Alzheimer’s New Zealand for the second annual Create...
Sustainability tech platform Provenance, which aims to simplify brands' green claims, today announced it's raised $ 5 million in a...
Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars...
AUCKLAND, Today: ZM has launched a new Play ZM campaign using cutting-edge AI tech and relaunched their ZM Late Show....
Disney's ad sales chief has never been so animated about the company's upfront offerings. To kick off Disney's May 14...