On Jan. 3, the first day back at work for many in Britain after the holidays, Plum Guide chief brand...
Many marketers think of cost per acquisition (CPA) as the holy grail. But a better metric to consider is the...
Each year, StopPress asks a group of talented professionals in the local industry for their reflections on the year that...
For Delta Air Lines, having an outsized presence at a technology trade show makes perfect sense. The world's third largest...
This week's edition of Marketing Morsels is stuffed with delightful samplings from British Airways, Volkswagen, Quorn and many more. Enjoy...
For every 10 people flying any given Delta Air Lines flight, just four are members of the Airline's loyalty program,...
WhatsApp allows users to create an avatar that can be used to represent them throughout the messaging application. Once a...
Snap Inc. is pulling the plug Jan. 25 on its Snap Camera desktop application, which debuted in October 2018 as...
WhatsApp allows each user to create an avatar to represent them throughout the messaging application. Once a user creates an...
A new report from Forrester, "Twitter Isn't Canceled; It's Downgraded," stresses that Twitter is far more relevant to users than...