For anyone who felt triggered by the Women's Charity sketch that recently aired on Saturday Night Live, the good folks...
Brands like Mercedes-Benz are reevaluating their approach to targeting as the clock (supposedly) ticks down on third-party cookies in Chrome....
Twitter allows users to manage the kinds of push notifications they receive from the social networking application. For instance, users...
The data clean room category is like wet cement right now. And Snowflake is writing its name everywhere. On Monday,...
When a brand chooses to implement key creative insights in its advertising--like, for instance, the inherent impact of warm colors...
Editorial opinion byAllison SchiffManaging EditorAdExchangerRetail media networks (RMNs) and the ad industry are in the honeymoon phase. RMNs are currently...
Marketers are ensuring the ghosts of Christmas past don't return to haunt them this holiday season as they are expected...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ARPU Kidding Me? Netflix released details about its ad-supported...
As more people incorporate plant-based foods in their diet, Ingham’s has teamed up with Quantum Jump to launch its brand...
On the mobile web, outstream is in, and instream is out. With its latest guidelines, the IAB Tech Lab has...