We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new...
More than 70 people have filed complaints with ad watchdog the U.K.'s Advertising Standards Authority claiming a recent Shell ad...
A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more...
Instagram has a new head marketer. Jake O'Leary has joined Instagram as global head of marketing, Meta confirmed to ADWEEK....
There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t...
With data and insights driving the marketing world, it can be easy to overlook channels like out of home where...
Martin Ortiz has been promoted to president and gm of Fresno ABC-owned station KFSN. Ortiz has been news director since...
In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In...
AUCKLAND, Today: McDonald’s and DDB have hit the road in New Zealand to celebrate the launch of the iconic purple...
Friday, Oct. 18 Only 30,000 total viewers separated the 4 p.m. ET shows on Fox News and MSNBC--Your World with...