Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means...
2023
Last week, in the waning days of the year, media company Literally Media acquired lifestyle publisher Mel Magazine from Recurrent...
At AdExchanger, we’re a bunch of nerds in (what we hope is) the best possible way. Every week, we publish...
Each year, StopPress asks a group of talented professionals in the local industry for their reflections on the year that...
Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1...
Supply-path optimization (SPO) is nothing new. But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs...
Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough...
With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and...
TV was weird this year. In 2022, television output increased to 599 scripted series--the most of all time, according to...
For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in...