Is Netflix's data dump leaving advertisers in the dumps? What's happening: Recently, Netflix released its first-ever What We Watched engagement...
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AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency...
The World Economic Forum states women made up nearly 50% of U.S. entrepreneurs in 2022. Although there are two million...
Advertising investments should grow 5% this year, according to a new industry forecast released today by analyst Brian Wieser. Marketers...
LONDON, Today: Social media platforms are forecast to reach more than six billion users, according to a release from global...
NFL star Travis Kelce is throwing a penalty flag on your TV setup. In a new campaign extension for DirecTV's...
Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow...
Peak TV has finally reached its peak--several years later than initially predicted. At the 2015 TCA press tour in Pasadena,...
by Jochen SchlosserChief Technology OfficerAdformSPONSORED BY:“Wait and see” is not the motto most of us aspire to. Yet, with Google’s...
Rising inflation, flagging consumer confidence and uncertainty due to ongoing supply-chain issues have economists predicting a recession. But, based on...