Traditionally, a company like TIBCO, which sells integration and analytics software, thrives on events and field sales, where company reps...
account-based marketing
Most B2B marketers – more than 60%, according to Dun & Bradstreet – spend on programmatic advertising. But when trying to connect...
Sometimes it can feel to B2B marketers like programmatic technology just wasn’t built for them – but the B2B guys are...
Pacific Data Partners CEO Pieter De Temmerman will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26.Account-based marketing (ABM) may...
Seven-year-old mar tech startup Integrate has raised $8 million in a Series D growth round, bringing its total financing to...