MTA is dead, long live MMM. And also vice versa. Because there’s value in both approaches. They’re better when used...
Acquires
Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition...
In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable...
BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data...
Verve strikes again. This time, Verve, the mobile ad tech holding company (which until recently went by Verve Group), snapped...
Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a...
TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a...
Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video. The post Seedtag Acquires Beachfront...
Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video. The post Seedtag Acquires Beachfront...