Publicis Groupe, the third largest agency holding company by revenue, has acquired Profitero, a top SaaS global analytics platform that...
Acquires
On Tuesday, VideoAmp announced its acquisition of Elsy, an analytics platform founded in 2015 that helps advertisers optimize their media...
People don’t just watch TV sitting on the couch (or, well, lying in bed). Sometimes they go outside. On Thursday,...
Spotify did some shopping this week, acquiring podcast analytics platform Chartable and podcast advertising measurement service Podsights. Insider Intelligence eMarketer...
Piano is tuning up its plan to become a bigger player in the social media sphere. On Thursday, Piano, which...
AUCKLAND, Tuesday: New Zealand Media & Entertainment has acquired Radio Wānaka and its associated frequencies, continuing its commitment to invest...
New Zealand Media and Entertainment (NZME) has acquired Radio Wānaka and its associated frequencies, continuing its commitment to invest in...
It’s become a familiar tale over the years: a major telco makes a big investment in ad tech followed by...
Who says television and social media don’t mix? Not Comscore, at least. The TV and digital measurement company announced on...
Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using...