Dentsu-owned Merkle has acquired LiveArea, an experiential commerce agency, for $ 250 million, the companies said Tuesday. Merkle will add...
Acquires
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buzz Words Talk about a potential media juggernaut. BuzzFeed...
BuzzFeed is the latest digital media business going public via the special purpose acquisition company route, giving the publisher an...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Story Snap introduced a standalone video editing app...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swan Song? Telcos rushed headlong into the ad tech...
As part of its expansion plans, marketing strategy and professional services consultancy the One Picture Group has announced the acquisition...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok For Targeting Expect TikTok to start getting more...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Put It On My Card Cardlytics is planning to...
Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and...
Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as...