2018 was a pretty good year for Twitter, all things considered.Users are growing, if you don’t look at monthly active...
ad revenue
How much ad revenue does Facebook lose out on when its platforms go on the fritz? More than you probably...
Without a way to calculate ad revenue per user, optimization is just an educated guessing game.“I wouldn’t call it a...
Even Facebook isn’t impervious to the downstream effects of repeated scandals, macro privacy trends and the law of large numbers.With...
In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR,...
Twitter’s revenue and user growth story – especially US user growth – is grounded in a harsh reality.Overall revenue for...
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to...