On paper, the OpenAP consortium makes perfect sense: TV networks banded together to stave off growing competition from the walled...
addressable TV
Jamie Power has been in addressable TV since the early days.After working her way up through the agency world as...
When DISH Media hired Dave Antonelli from the AI startup Cognitiv to lead its advertising strategy and sales, a key...
WarnerMedia has exited the OpenAP Consortium.It’s a major blow to the TV industry’s attempt to jointly promote audience-based buying on...
NBC Universal and Sky, both owned by Comcast, announced this week that they’re combining inventory and targeting tools. The hope...
Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson...
LiveRamp has added connected TV IDs to IdentityLink, its cross-device identity graph, the company said during its Monday Q4 2018...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
When Nexstar Media Inc. acquired local TV giant Tribune Media Co. Monday for $4.1 billion – outbidding private equity firm...
Cadent has launched what it says is the first national platform for addressable TV advertising.The aptly named Advanced TV Platform...