TV data provider Sorenson Media filed for Chapter 11 bankruptcy Thursday, seeking to extricate itself from a costly deal with...
addressable TV
Despite the massive steps the ad industry has made in figuring out addressable TV just this year, advancement comes not...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Acxiom had a solid quarter – although it would have been a bit more solid if it still had its Facebook...
AMC Networks said Thursday it will allow advertisers to dynamically insert ads to reach specific households, marking its first foray...
FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy...
Nicolle Pangis, a former C-suite exec at WPP GroupM’s Xaxis and Platform, has been appointed CEO and president of NCC...
Verizon’s Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based...
This isn’t a test: Data-driven TV planning is finally having its moment.About 15-17% of advertisers in the US already regularly...