Viacom on Monday formed a multi-year agreement with Comcast’s advanced ads business, FreeWheel, to expand its use of the tech...
addressable TV
Cable conglomerates Comcast, Charter and Cox Communications said Wednesday they will build ad products that extend across their collective footprint.The...
The center of media activity at CES is the C Space in the Aria hotel. Here you will find the...
Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward...
Since 2011, ecommerce startup BarkBox has been delivering boxes of toys and treats to dogs and their owners.The six-year-old subscription...
The two-year-old TV startup Adcuratio is rolling out a platform in Q1 2018 that lets marketers dynamically swap and insert...
With addressable TV predicted to grow 65.8% this year to reach $1.26 billion in ad spend, local TV providers will...
TV buyers are used to transacting on GRPs and Nielsen ratings, while digital buyers purchase targeted impressions. That has complicated...
Addressable TV significantly expanded in 2016, both in terms of ad spend and the size of the total addressable market....
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...