Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, with a focus on (what...
Admob
Regulation NationThe Federal Trade Commission is in negotiations on a settlement deal with Facebook that would install a federally-approved privacy...
Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused...
Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes...
Google on Tuesday revealed two products at Google I/O designed to drive app downloads.The first is the ability to show...
Google is testing header bidding – again. But this time it’s for in-app demand.On Thursday, Google announced the kickoff of a...