If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out...
Adobe Audience Manager
Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with...
National Football League players train during the offseason – and so does the NFL’s marketing team.From January through July, Aaron Jones,...
MGM Resorts International’s media, ecommerce and analytics teams used to work in silos.“You’d have one team in analytics sending out...
Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP).The integration makes it easier...