First there was Ads.txt, then there was App-ads.txt. Now there are Sellers.json and OpenRTB SupplyChain Object Specifications.The two new specs,...
ads.txt
This year’s theme was transparency. Marketers wanted transparency so they could make better decisions. Marketers, agencies and DSPs showed increased...
Over a year before the FBI brought down 3ve’s human creators, the ad industry rolled out ads.txt, an anti-domain spoofing...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
Ads.txt is headed to the app ecosystem. What form will it take? That’s still shaking out.The IAB Tech Lab released...
Brad Bender will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York.Google’s rallying cry...
Ads.txt research released Tuesday shines a new light on the extent of the harm done to major publishers by inventory...
Both the adoption of Ads.txt and commercialization of blockchain solutions have the IAB optimistic about the prospects for Ads.cert, a...
The ad buyers that will be hurt by the adoption of Ads.txt aren’t giving up without a fight.Publishers are getting...