Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of...
Advanced
AUCKLAND, Today: oOh!media New Zealand has upgraded its Smart Reach platform, making it an even more powerful tool for optimising...
NBCUniversal’s upfront pitch centers on advanced audiences, attribution and the fact that it built Peacock with advertising features baked in,...
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate –...
As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In...
Snapchat is celebrating its Snap AR community by highlighting three "advanced" augmented reality lenses that show off different ways AR...
The NZ Marketing Association has launched its first ever ‘Advanced Marketing Leadership Programme’ which will see some of New Zealand’s...
Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant...
Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...