Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s...
Advanced
Omincom is in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the largest advertising and...
AUCKLAND, Today: Nielsen has introduced Advanced Audiences in New Zealand, powered by Nielsen Consumer & Media Insights (CMI). This solution...
Nielsen has announced the launch of Advanced Audiences in New Zealand, powered by its Consumer & Media Insights arm. The activation is...
Hyper, one of New Zealand’s leading retail digital out-of-home companies, is integrating with Lumos Intelligence, a cutting-edge audience analytics platform....
Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of...
AUCKLAND, Today: oOh!media New Zealand has upgraded its Smart Reach platform, making it an even more powerful tool for optimising...
NBCUniversal’s upfront pitch centers on advanced audiences, attribution and the fact that it built Peacock with advertising features baked in,...
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate –...
As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In...