NBCUniversal is deepening its bench of data-driven executives, revealing on Wednesday that it had hired its first SVP of advertising...
advanced tv
MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and...
For Gabrielle Rossetti, leading innovation and strategy for Havas sometimes means acting as a scout on behalf of brand clients.Even...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...