The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
advertising week
How many seals, accreditations, badges, consortiums, committees and standards can one industry support before it collapses under the weight of...
Facebook may have to roll out a “sorry” button.In the meantime, there’s Carolyn Everson, Facebook’s global head of marketing solutions....
The redesigned App Store in iOS 11 creates a challenging environment for mid-tail and long-tail app developers.Apple’s primary goal with...
Retargeting is largely associated with product ads that stalk users across the internet.But Facebook sees retargeting as a tactic that...
Tencent doesn’t like it when WeChat is called a walled garden, even though it has all the markings.“This is a...
Google is opening up more intent data for targeting on YouTube and expanding its Custom Affinity Audiences offering.Beyond reaching people...