Bud Light has kicked off the National Football League (NFL)'s upcoming season with an ad starring real fans, as it...
After
For many audiences, stories about dogs are typically a guaranteed way to tug at the heartstrings. Apple's latest ad strikes...
A cocktail of adverse economic factors has brought the number of merger and acquisition deals in the media sector this...
If you want a snapshot of the sort of conflict that's always simmering between the CMO's office and a company's...
Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Gripe Google is refunding agencies for “billing...
It’s happening folks. The Chrome Privacy Sandbox is going live, third-party cookies will be phased out on Chrome by the...
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better...
Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European...
Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech...