How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help...
Ahead
On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google...
Paralympics has kickstarted their marketing campaign for Paris 2024 by releasing three film spots by Saatchi & Saatchi New Zealand...
Google's upcoming adtech antitrust trial suffered a setback today, as evidence emerged that it relied on a policy to avoid...
Monkey D. Luffy may rival Mickey Mouse as one of the world's most recognizable cartoon characters, but the treasure hunter...
As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future...
Third-party cookies weren’t getting the job done for Indeed. So, two years ago, Indeed began working closely with LiveRamp to...
The Olympics in Paris kick off July 26, but Heinz is giving out some medals early in a campaign showcasing...
Another Cannes Lions is in the books. If last year’s event felt like the best to date, this one felt...
Jess Lanzillo rolls deep with Dungeons & Dragons--and not just with her trusty D20 die. "I kind of backward engineered...