When Amazon acquired Sizmek’s ad server and dynamic content optimization (DCO) businesses last week, most of the attention fell on...
Amazon Advertising Platform
As marketers spend more with Amazon, they’re spawning a cottage industry of Amazon-focused ad tech vendors and service partners. Brands...
Amazon’s “Other” category, its miscellaneous revenue segment that consists primarily of advertising, made $3.4 billion in Q4 2018, almost doubling...
Amazon is testing a program that lets advertisers use search queries to retarget across the web, according to agency executives...
Amazon’s ad business continued to throttle up in the second quarter. The ecommerce giant’s “other” revenue category, where it houses...
Amazon has become part of virtually every media plan and it’s only going to continue to grow. Yet, Amazon’s advertising...
Oath is switching things up within its ad and platform executive ranks.The company has named Tim Mahlman president of advertising...