Attention: Attorney General, State of CaliforniaRe: California Consumer Privacy Act You’re killing us here. Thanks,The advertising industry The California Consumer...
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The unlikeliest folks are pushing to pass broad privacy regulations these days.On Wednesday, the Association of National Advertisers, the largest...
The Federal Bureau of Investigation (FBI) has contacted the Association of National Advertisers (ANA), requesting cooperation from the trade group...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Back To The Bench The US Justice Department is appealing...
It’s been two years since the Association of National Advertisers, working with consultancy Ebiquity and investigative firm K2, dropped a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Census Incenses The ANA published a survey of...
This isn’t a test: Data-driven TV planning is finally having its moment.About 15-17% of advertisers in the US already regularly...
More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the...
Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and...
Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block...