The boom happened--to the tune of 562% growth in a single year--and the bust was inevitable, with analysts last summer...
Analysts
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Only Industry Analysts Can Tell...
Dynamic creative advertising technology is becoming more personalized.Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever...
The in-housing trend prompted Gartner’s first-ever Magic Quadrant report for ad tech, which was released late last week.Even if not...
From AT&T buying Time Warner to Disney’s purchase of 21st Century Fox, there’s been no shortage of media mega-mergers in...
On Monday, Pivotal analyst Brian Wieser informed investors he will begin covering Criteo and The Trade Desk as his first...
Advertising and marketing companies were leading acquirers in the media and telecom industries this quarter, according to PricewaterhouseCooper’s US Media...