Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and...
Approval
Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions? The...
Otterfish, a content creation and approval platform, has officially launched and is set to be a game-changer for brands, agencies...
For many marketers and creators, the process of creating branded content can feel like swimming against an endless tide of emails,...
Belgium’s data protection authority announced on Thursday that it has approved IAB Europe’s action plan, a six-month overhaul of the...
The News Publishers’ Association (NPA) has received provisional authorisation from the Commerce Commission allowing it to begin a collective bargaining...
It’s nearly impossible to say “women’s sexual health” and “brand-safe” in the same sentence. Achieving brand safety on social platforms...
At its core, TikTok is not the ideal platform for advertising. It's a place where average people are invited to...
The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM)...
The world is on lockdown (and fire), but the march toward enforcement of the California Consumer Privacy Act (CCPA) is...