Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition...
apps
Paris-based app retargeting platform Adikteev – think Criteo for apps – snagged $12 million in Series B on Tuesday.The company plans to...
There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel,...
In-app header bidding is coming to MoPub.On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to...
Product and marketing go hand in hand at OkCupid.There’s a dotted line between user engagement, platform tweaks and the deployment...
Searching and not being able to find the perfect GIF to embed within a chat is the definition of a...
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to...
Glu Mobile wants users who will stick around for the long term. “In the past, a game company could put...