We don’t necessarily want to hear about what’s now; we need to hear about what’s next. Adweek Feed
attention
For a while now, brands have sought to expand their Super Bowl ads beyond a mere 30-second broadcast during a...
Contrary to popular belief, audiences actually paid more attention to ads during the election, according to new data from The...
With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the...
Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit...
Dodgers vs. Yankees. Los Angeles vs. New York. Ohtani vs. Judge. Hollywood vs. the Big Apple. Evil Empire vs. LaLa...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Real Verifiers The DOJ and Naval Criminal...
Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house...
A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended...
The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption...