Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit...
attention
Dodgers vs. Yankees. Los Angeles vs. New York. Ohtani vs. Judge. Hollywood vs. the Big Apple. Evil Empire vs. LaLa...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Real Verifiers The DOJ and Naval Criminal...
Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house...
A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended...
The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption...
Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention...
Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads....
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the...
It’s time to start using attention data to better inform advertising campaigns and reduce wasted spend, says Magnetic Data CEO...