With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the...
attention
Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit...
Dodgers vs. Yankees. Los Angeles vs. New York. Ohtani vs. Judge. Hollywood vs. the Big Apple. Evil Empire vs. LaLa...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Real Verifiers The DOJ and Naval Criminal...
Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house...
A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended...
The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption...
Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention...
Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads....
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the...