According to TVNZ, in a world of infinite feeds and fragmented media, attention is the most valuable commodity – not...
attention
ThinkTV has launched a television campaign to demonstrate how TV ads capture and hold viewers’ attention. Despite evolving audience behaviour,...
For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low...
Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Marc Guldimann, CEO and founder of...
The Ugly Ad Tax Pretty privilege is real, even for ads. Per Adweek, a recent update in X’s ad quality...
"I never thought it would go viral." She said. "I was completely shocked." Adweek Feed
We don’t necessarily want to hear about what’s now; we need to hear about what’s next. Adweek Feed
For a while now, brands have sought to expand their Super Bowl ads beyond a mere 30-second broadcast during a...
Contrary to popular belief, audiences actually paid more attention to ads during the election, according to new data from The...
With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the...