Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention...
attention
Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads....
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the...
It’s time to start using attention data to better inform advertising campaigns and reduce wasted spend, says Magnetic Data CEO...
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Just A Little “3” Forbes and Media.net...
We may be living in the golden age of options for below-the-waist grooming. Gone are the days of scissors and...
Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory...
When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it...
As the next wave of attention metrics evolves, brands like Domino's and Expedia Group are going beyond simply measuring attention...