As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already...
attention
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Just A Little “3” Forbes and Media.net...
We may be living in the golden age of options for below-the-waist grooming. Gone are the days of scissors and...
Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory...
When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it...
As the next wave of attention metrics evolves, brands like Domino's and Expedia Group are going beyond simply measuring attention...
Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including...
In the rapidly evolving landscape of digital advertising, brands are in a race to capture consumer attention across various channels...
The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been...
YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making...