Publishers have long struggled to prove the efficacy of their digital ad products to brand partners, but in the last...
attention
The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike...
AUCKLAND, Thursday: OMD New Zealand and eight clients have partnered with global attention measurement leader, Amplified Intelligence, to conduct a...
The SSP Sharethrough partnered with attention metrics provider Adelaide to curate ad inventory packages based on attention. The post Sharethrough...
As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the...
One company in the letterbox marketing space has decided to grab the ‘bull by the horns’ and drive home a...
SYDNEY, Wednesday: BigAds, an Australian-based creative intelligence & optimisation ad tech company with a strong presence in NZ has conducted...
Assume a consumer, watching TV, turns to Instagram during a commercial break and spots an interesting ad on their feed....
For Heineken, viewability just doesn’t go far enough in proving the real value of an ad. So the alcoholic beverage...
As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex...