The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages. Yet health care...
Audiences
Seven months ago, Toyota unveiled season one of its original anime series Grip. The five-episode series follows male protagonist Jae...
Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of...
On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like...
On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like...
AUCKLAND, Today: Aotearoa’s new 6pm news show, ThreeNews, is a hit! It’s pulling in big ratings on-air and driving more...
For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media....
NBCUniversal’s upfront pitch centers on advanced audiences, attribution and the fact that it built Peacock with advertising features baked in,...
Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let...
In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion...