Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is...
Audiences
What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key...
El Pollo Loco began as a small restaurant chain in the 1970s, first in Mexico and later in Southern California....
An interview withJustin WohlCRO“The Sell Sider” is a column written by the sell side of the digital media community. Google’s...
Pirate’s Booty has long traded on its high level of brand awareness, which it’s been able to achieve despite rarely...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shipshape Shop Late last year, Shopify began testing...
It's an old song, but it continues to ring true: U.S. Hispanics are underserved and oftentimes misunderstood. There are 62...
“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first...
Comcast is making all of its national addressable inventory available programmatically for the first time. On Tuesday, FreeWheel, the ad...