Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to...
automation
TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement...
If you’re playing buzzword bingo, your card’s about to fill up, because this article covers automated incrementality testing, causal measurement...
Kiwibank has entered the creative automation era by joining forces with Storyteq. Storyteq’s creative automation engine can handle rapid bulk...
AUCKLAND, Today: Kiwibank has entered the creative automation era by joining forces with automation platform Storyteq (HQ in Amsterdam; offices...
Welcome to the 20th edition of AdExchanger’s Connected TV roundup, coming to you straight from the frontlines of our Programmatic...
TV fragmentation is only getting worse. And, according to FreeWheel's newly promoted chief product officer, troubleshooting means simplification. The post...
If you've ever worked in social media or digital marketing for a brand, chances are you've had your fair share...
Sponsored post byRob BeelerCEO of Beeler.Tech AdWalletSPONSORED BY:It’s nearly impossible to accuse ad tech of being behind on automation. In...
AUCKLAND, Monday: Media Agency OMD is partnering with Google’s Performance Max to test machine-learning solutions. OMD chief digital officer John...