This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of...
Basics
As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, it’s...
Albert Thompson will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 24-25 in New York City. Click here to...
Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer's...
Marilois SnowmanCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....