When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters...
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Social publisher NowThis Media, which was acquired by nonprofit media organization Accelerate Change last April, is combining with the eight...
The independent agency landscape is dotted with many small shops, with a few big agencies sprinkled in. Two of those...
There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason...
Interpublic Group (IPG) has appointed Susan Credle as its first creative advisor. In the new role, Credle will partner with...
At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface--yes, the company is...
To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seeing Reddit The mass desertion of Twitter users...
The dormant subscribers Daily Voice has reactivated so far this year are more engaged and attract higher CPMs for their...
Longtime NBCUniversal ad sales chief Linda Yaccarino is in talks to depart her company and succeed Elon Musk as Twitter's...