Nostalgia for Burger King’s much-loved BK Chicken has sparked a new campaign, with the brand acknowledging it hasn’t been cutting...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Misinfo Sitch Brands may have said they’re all about...
While other digitally native brands may have pioneered the buy-one-give-one model in which an item is donated to those in...
Key Insights Ziggy Stardust has landed on TikTok. The David Bowie estate, Sony Music Entertainment and Warner Music Group teamed...
So WPP’s media buying unit GroupM released its US ad spend figures on Tuesday and, all in all, the pandemic...
"Brand safety" is a phrase few CMOs want to hear, but many had to grapple with this year as an...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. How are B2B...
In the travel industry, the customer journey has always been a fickle thing for marketers. There are online travel agencies...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...