Bid shading is a technique buyers use in first-price auctions to avoid paying too much, and its importance has increased...
bid shading
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
The Trade Desk shocked many observers last May when shares jumped from around $50 to $90, and then again in...
The switch to first-price auctions last year is causing programmatic buyers to pay more, according to research from media agency...