When Waffle House locations start to close, it’s a sign of severe weather on the horizon. When there’s a surge...
Bidstream
Roku unveils what it's calling the Roku Exchange, a more direct path between Roku’s ad supply and programmatic demand. The...
If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The streaming analytics company Conviva released its first ad tech product, a contextual data integration with The Trade Desk, on...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Aly...
“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in...
The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data...